You'll soon be able to pay at Tuincentrum De Bosrand with Anchr's POS software

Soon you can pay at Tuincentrum De Bosrand with Anchr's POS software

Driven by new technological developments and changing consumer expectations, the retail sector is constantly evolving. Retailers must provide customers with a seamless and personalised shopping experience, both online and offline.

The importance of putting customers at the centre and implementing an omnichannel strategy has never been more crucial. Tuincentrum De Bosrand is fully committed to this and has therefore partnered with Anchr.

Omnichannel, a goal with challenges

Creating an omnichannel retail organisation is not something you can do on a whim. Providing customers with a seamless and consistent experience across various channels, such as physical stores, webshops, mobile apps, and social media, requires an integrated and customer-centric approach.

There are several challenges involved as well:

Data integration and management: One of the biggest challenges is integrating data from various sources and channels to create a unified customer view. Customer data must be consistent and up-to-date across all channels, which requires complex data management and integration technologies.
Consistent brand and customer experience: Providing a consistent experience across all channels is crucial in an omnichannel strategy. This includes not only the visual brand identity but also customer service, pricing, promotions, and the product offering. Coordinating these aspects across physical stores, online platforms, and mobile apps is no small feat. Customers expect the same quality of service regardless of the channel.
Supply chain and inventory management: An efficient supply chain and effective inventory management are essential for success in omnichannel retail. Retailers need real-time visibility into their inventory across all channels and locations, so customers have access to accurate stock information, no matter where they shop. This requires advanced inventory management systems and the ability to respond quickly to changing demand patterns.

POS software as a driver

These challenges require investments in technology, training, and process changes. By engaging in a constructive collaboration with Anchr, De Bosrand, a garden centre with several locations in the Netherlands, is fully committed to this.

Through Anchr’s retail POS software, De Bosrand will be able to implement an integrated and efficient approach and offer a consistent brand and shopping experience, according to Mike Snepvangers, Commercial Director Retail at Anchr. 'This way, De Bosrand can build better customer relationships, increase customer loyalty, and ultimately strengthen their competitive position. The adaptive ability to quickly respond to new trends and technologies, while keeping the customer at the centre, is the key to success in today’s retail world.'

The Bosrand on its collaboration with Anchr

Jim van Haaster, IT Director, logistics and procurement at the Bosrand, explains why they choose to collaborate with Anchr.

All store processes in one software package

Tuincentrum De Bosrand has chosen to collaborate with Anchr due to the extensive capabilities of Anchr’s retail software. This decision enables them to integrate all retail processes into one comprehensive solution. Anchr’s personal approach and extensive experience in the retail sector, backed by strong references, have also made a significant difference.

With Anchr's retail POS software we will soon benefit from a streamlined and efficient business operation. It provides our store staff with a powerful tool that enables them to manage and execute all store processes effectively and from a single point.

Jim van Haaster

IT Director, logistics and procurement at de Bosrand