5 reasons why an omnichannel customer database is your game changer!
Customers contact you through various channels. It’s quite a challenge to always recognise them correctly and maintain a uniform, up-to-date customer profile. Want to know how you can achieve this easily? Read it here.
One customer, one experience. Seamless shopping online and in-store!
Your customer expects the same experience everywhere, whether they are shopping online or in-store. It's not just about the appearance of your brand, but also about consistency in pricing, promotions, and benefits across every channel.
How frustrating is it, for example, to have a customer card full of points that you can't use in the webshop? Or to see a better promotion in-store for a product you just bought online? Customers expect a seamless omnichannel experience with a uniform customer database. Only then can you truly work on customer loyalty.
But how do you ensure that you have one central database for both your checkout system and your webshop?